Strategic change with OBM: Success through behaviour
Implement strategic initiatives using OBM-based change management
Our change management approach is based on Organisational Behaviour Management (OBM) —a method that helps organisations successfully implement strategic initiatives through behavioural changes. OBM is based on principles from behavioural psychology and is used to systematically reinforce the behaviours that are directly linked to desired outcomes.
At Behaviour Design Group, we have extensive and solid experience in driving successful change processes. We have delivered measurable results in a range of areas, including improved customer satisfaction, increased sales, enhanced innovation, improved collaboration, and complete shifts in organisational culture.
+300%
Increased add-on sales
+900%
Return on Investment (ROI), within the first year
Create lasting change with OBM
With Organisational Behaviour Management (OBM), we identify and analyse the key behaviours required to achieve your strategic goals. Through practical training, follow-up, and feedback, we help you reinforce these behaviours effectively. Research shows that properly reinforcing desired behaviours increases the likelihood that they will last in the long run—which leads to improved results and sustainable change within the organisation.
Tailored solutions for your organisation
Every organisation is unique, which is why we tailor our efforts to your specific needs. Whether we’re working with a single department or the entire organisation, we use OBM as our foundation to ensure that the change is not only sustainable but also directly linked to your overall strategic goals.
Step 1: Study
Our work always begins by clearly defining the organisation’s overall goals and desired outcomes. We then identify the areas within the organisation that have the greatest impact on these outcomes. In this step, we define both the desired behaviours that need to be reinforced and the competing behaviours that need to be reduced in order to effectively achieve your goals.
Step 2: Analyse
In the next step, we conduct thorough behavioural analyses to understand why employees currently act the way they do. This gives us the insights to develop an effective and systematic approach to reinforcing the right behaviours. We also ensure that the organisation has the right conditions in place for new behaviours to take root and become lasting habits. Based on these analyses, we develop a concrete action plan for the change process.
Step 3: Forward
We begin the change process by encouraging and reinforcing the key behaviours defined in the action plan. At the same time, we work systematically to reduce competing behaviours that hinder the desired outcomes. Throughout the process, we conduct ongoing observations to monitor progress and ensure that the desired behaviours take root.
A key part of the change process is strengthening leadership within the organisation. We train leaders in behaviour-based leadership and essential skills such as giving feedback and active listening—crucial tools for successfully leading change efforts using the OBM method.
Step 4: Evaluate
In the final step, we evaluate the change intitiative. Through systematic behavioural observations, we collect objective data to measure how successfully we have managed to activate and reinforce the desired behaviours within the organisation.
The collected data shows the extent to which key behaviours have increased and how this, in turn, has affected key performance indicators. Examples of such results include increased sales, improved customer satisfaction, a higher level of innovation, or other improvements in critical business outcomes. The evaluation provides a clear and measurable picture of how these behavioural changes have contributed to the organisation’s success and long-term development.
6
Months of work
300%
Increased add-on sales
Read about how we brought about lasting change together with Tele2.
Frequently Asked Questions
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How do we get started with OBM—Organisational Behaviour Management?
Schedule an initial meeting with Behaviour Design Group, and we’ll discuss how we can best work together based on your needs. In our organisational development initiatives, we follow the 4-step SAFE model to implement OBM in practice—read more about this under Our Method.
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What is the difference between behaviour-based safety (BBS) and Organisational Behaviour Management (OBM)?
Behaviour-Based Safety (BBS) is an approach within OBM where we focus on safety culture by promoting safe behaviours and thereby measurably reducing the number of accidents and near misses. BBS follows the same change process as OBM, with the difference that the goal is specifically to improve safety and strengthen safety culture. Our BBS projects also involve creating favorable conditions for safe behaviours by analysing and influencing organisational, competency-related, and structural factors.
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Does Organisational Behaviour Management (OBM) work?
Organisational Behaviour Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that produce desired results. We have helped hundreds of companies and organisations change behaviours related to areas such as sales, customer service, safety, and employee engagement—and have yet to encounter a single case where OBM has not worked.
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Does Behaviour Design Group offer organisational development services?
Yes—all of our services are related to organisational development, so this is our umbrella term for everything we do. Under “Our Services,” you’ll find leadership and employee development, change management initiatives where we help you achieve your strategic goals, organisational culture transformation, and training programs. If you’re unsure which option is best for you, don’t hesitate to reach out—we tailor all our solutions to our clients’ needs.
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What is Organisational Behaviour Management (OBM)?
Organisational Behaviour Management (OBM) is a concrete and 100% evidence-based approach that focuses on identifying and changing behaviours that produce desired results. By identifying and defining the behaviours that produce desired results, we can accurately create better conditions and reinforce these behaviours, while simultaneously reducing unwanted behaviours that hinder those results. Through behavioral analysis, leaders can learn to influence the motivation behind these behaviours.
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How does Behaviour Design Group ensure that we achieve the desired impact in our organisation?
To achieve your desired results, we will reinforce the behaviours that have the greatest impact on those results. Our method measures and tracks behavioural changes over time, while also monitoring whether the key performance indicators directly linked to the goals are improving as a result of those behavioural changes. This means we will be able to track improvements through concrete metrics throughout the entire process.
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How does Behaviour Design Group tailor its services to our needs?
We begin new projects by familiarizing ourselves with the specific assignment at hand, and we have well-developed methods and approaches designed to help us gain a deep understanding of your particular situation and current conditions, as well as to define the goals you wish to achieve. We implement OBM based on our SAFE model, where the first phase—Study—involves identifying the key situations and behaviours that have the greatest impact on the results you want to achieve within your organisation. You can read about completed projects in the Case section.
Do you have any more questions?
Contact us and we'll be in touch.