Behavioral Analysis-Based Organizational Development – BAOU/OBM
Behavioral Analysis-Based Organizational Development – BAOU/OBM
Behavioral Analysis-Based Organizational Development (BAOU), known internationally as Organizational Behavior Management (OBM), provides you with the knowledge and practical tools to understand and influence behavior within organizations.
OBM is based on behavioral analysis and offers a scientific and systematic approach to organizational development, leadership, and change. You will learn to analyze what actually influences people’s behavior at work, identify the behaviors that are critical to achieving desired results, and create the conditions for long-term, sustainable change.
The training program combines Rolf Olofsson’s many years of work establishing a rigorous behavioral analysis foundation for OBM in Sweden with Behaviour Design Group’s extensive experience in practical implementation in both small businesses and large, complex organizations.
Throughout the program, theory is combined with practical training, realistic scenarios, and the participants’ own case studies. The focus is on developing the ability to apply behavioral analysis knowledge to concrete organizational development and to create sustainable behavioral changes that lead to measurable improvements in organizational performance and the work environment.
Location
Behavior Design Group's offices, Kungsgatan, Stockholm
Language
Swedish, including both the course and course materials
Target Audience
Psychologists, managers, HR specialists
Price
15,000 SEK per course
Date of Course A
January 26–27, 2027
Date of Course B
March 16–17, 2027
Date of Course C
The date will be announced later
Four courses, from the basics to certification.
The program consists of four courses in Stockholm: A, B, C, and D. The courses build on one another progressively and are taken in alphabetical order.
You register for one course at a time, and there is no requirement to complete the entire program.
Course A, Fundamentals of BAOU/OBM
Course A provides an introduction to the BAOU/OBM approach and the key behavioral analysis concepts used to understand performance and behavior in organizational contexts.
You will practice analyzing behaviors functionally, distinguishing between outcomes and behaviors, and identifying which factors in the work environment influence how people actually act. Theory is combined with practical exercises and examples from real-world organizational situations.
The goal is that, after completing the course, you will be able to begin applying behavioral analysis principles to understand specific challenges in areas such as leadership, collaboration, performance, and change.
Date
January 26–27, 2027
Days
2-day course
Price
15,000 SEK
Course B: Implementing Behavior-Based Change
Course B focuses on the core elements of the improvement process and on how behavior analysis is used to plan, implement, and follow up on change in organizations.
You will practice identifying and specifying critical behaviors, analyzing the antecedents and consequences that influence them, and selecting relevant methods for measuring behaviors and outcomes.
The course also covers how feedback, reinforcement, and other change strategies can be used to increase the likelihood of desired behaviors over time. Particular emphasis is placed on the role of leadership and on how managers can develop their ability to clarify expectations, provide effective feedback, and follow up on performance.
Date
March 16–17, 2027
Days
2-day course
Price
15,000 SEK
Course C, Application and Organizational Development
Course C provides an in-depth look at how BAOU/OBM is used in practice in organizational development and change management.
The focus is on realistic case studies and practical exercises in which participants work through the entire process: from defining desired business outcomes and critical behaviors to analyzing barriers and drivers, designing interventions, and tracking actual change.
You’ll practice developing change plans that work in real organizations and managing common implementation challenges, such as unclear goals, competing priorities, a lack of feedback, and weak buy-in from the line organization.
An important component is developing your own structure and methodology so you can independently apply BAOU/OBM in practice.
Date
Coming later
Days
2-day course
Price
15,000 SEK
Course D, Personal Development and Supervision
Course D involves participants carrying out their own consulting or change management project using BAOU/OBM as the methodological foundation.
The work is conducted within a real-world organization and under supervision. Participants have the opportunity to apply the knowledge gained from the program in practice: analyzing the current situation, identifying critical behaviors, planning and implementing interventions, and following up to determine whether the change actually leads to the desired effect.
Throughout the course, participants’ assignments are discussed with a focus on method selection, implementation, measurement, obstacles, and results. The work concludes with reporting and reflection on the change process that was carried out.
Date
Coming later
Days
2 days of training and guidance over approximately 10 to 12 months
Price
15,000 SEK plus mentoring
Specialized Courses and Certification
For psychologists, Courses A and B together, upon passing the exam, are equivalent to one specialized course. Courses C and D together, upon passing the exam, are equivalent to an additional specialized course.
Participants who successfully complete all four courses may be certified in BAOU/OBM.
Frequently Asked Questions
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What is the difference between behaviour-based safety (BBS) and Organisational Behaviour Management (OBM)?
Behaviour-Based Safety (BBS) is an approach within OBM where we focus on safety culture by promoting safe behaviours and thereby measurably reducing the number of accidents and near misses. BBS follows the same change process as OBM, with the difference that the goal is specifically to improve safety and strengthen safety culture. Our BBS projects also involve creating favorable conditions for safe behaviours by analysing and influencing organisational, competency-related, and structural factors.
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Does Organisational Behaviour Management (OBM) work?
Organisational Behaviour Management (OBM) is a practical and 100% evidence-based approach that focuses on identifying and changing behaviors that produce desired results. We have helped hundreds of companies and organisations change behaviours related to areas such as sales, customer service, safety, and employee engagement—and have yet to encounter a single case where OBM has not worked.
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Does Behaviour Design Group offer organisational development services?
Yes—all of our services are related to organisational development, so this is our umbrella term for everything we do. Under “Our Services,” you’ll find leadership and employee development, change management initiatives where we help you achieve your strategic goals, organisational culture transformation, and training programs. If you’re unsure which option is best for you, don’t hesitate to reach out—we tailor all our solutions to our clients’ needs.
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What is Organisational Behaviour Management (OBM)?
Organisational Behaviour Management (OBM) is a concrete and 100% evidence-based approach that focuses on identifying and changing behaviours that produce desired results. By identifying and defining the behaviours that produce desired results, we can accurately create better conditions and reinforce these behaviours, while simultaneously reducing unwanted behaviours that hinder those results. Through behavioral analysis, leaders can learn to influence the motivation behind these behaviours.
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How does Behaviour Design Group ensure that we achieve the desired impact in our organisation?
To achieve your desired results, we will reinforce the behaviours that have the greatest impact on those results. Our method measures and tracks behavioural changes over time, while also monitoring whether the key performance indicators directly linked to the goals are improving as a result of those behavioural changes. This means we will be able to track improvements through concrete metrics throughout the entire process.
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How does Behaviour Design Group tailor its services to our needs?
We begin new projects by familiarizing ourselves with the specific assignment at hand, and we have well-developed methods and approaches designed to help us gain a deep understanding of your particular situation and current conditions, as well as to define the goals you wish to achieve. We implement OBM based on our SAFE model, where the first phase—Study—involves identifying the key situations and behaviours that have the greatest impact on the results you want to achieve within your organisation. You can read about completed projects in the Case section.
Do you have any more questions?
Contact us and we'll be in touch.